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Hi, my name is

Charmane Dawn Javellana.

I help businesses run cleaner digital operations.

I’m Cha — currently a Digital Operations Specialist at Net Real Estate and Lytt Digital, and an entrepreneur. I bring calm structure to websites, workflows, and day-to-day systems, shaped by earlier work as a civil engineer and as Project Officer & BIM Specialist at CIM Technologies.

See selected work

About Me

Hello! I’m Cha — a digital operations person at heart. I care about clear requirements, systems people actually adopt, and the quiet follow-through that keeps a business moving.

My path started in structural steel design as a civil engineer, moved through Autodesk enablement and a Project Officer & BIM Specialist role at CIM Technologies, and now I’m a Digital Operations Specialist at Net Real Estate and Lytt Digital. I’m also an entrepreneur.

Outside work I’m a wife, a mom, and co-founder of Paw Pantry Mission, supporting animal welfare through CNVR, education, and food drives.

Here are a few things I’ve been working with recently:

  • Website builds, WordPress & SEO
  • Digital operations
  • Process / SOPs
  • CRM hygiene
  • AI bot team management
  • Building Information Modeling
  • ISO 19650 (BSI-trained)

Read more about me →

Where I’ve Worked

Digital Operations Specialist @ Lytt Digital ApS

July 2025 — Present

  • Build websites for Danish clients, from structure and setup to launch.
  • Run SEO and website operations across more than 10 websites, with a focus on visibility in search and AI assistants.
  • Make content easy for search engines and AI assistants to read, through clear headings, schema, internal links and metadata, with human QA on every AI-assisted draft.

Digital Operations Specialist @ Net Real Estate

March 2024 — Present

  • Designed and developed the company website from the ground up, and lead its ongoing content, publishing, and optimisation.
  • Strengthen the principal’s market authority through strategic content, search visibility, and a consistent digital brand.
  • Architected and oversee teams of bots for specific purposes, each with a defined hierarchy, lead bot, role scopes, and workflows.
  • Provide cross-timezone executive and operational support to the principal.
  • Reviewed and reclassified CRM contacts, and escalated cases that needed further attention.
  • CMA preparation; Dotloop & Paragon MLS support; hosting/IT vendor coordination.

Project Officer & BIM Specialist @ CIM Technologies Inc.

September 2022 — 2025

  • Led approximately 15 ACC implementations; supported 10+ organisations; up to three concurrent projects.
  • Led a four-person technical team through discovery, configuration, UAT, training, go-live, and adoption.
  • Configured Docs, Takeoff, BIM Collaborate, and Build; applied ISO 19650 principles to CDE structures.

Solution Specialist — Autodesk Enablement @ CIM Technologies Inc.

June 2019 — September 2022

  • Demonstrations, training, seminars, and technical support for Revit, Civil 3D, and Robot Structural Analysis.

Structural Steel Design Engineer @ Tritontek Inc.

February 2015 — December 2017

  • Structural steel design and analysis, connection design, drawings, take-offs, and technical documentation (STAAD.Pro, AutoCAD, Mathcad).

Some Things I’ve Built

Featured Work

Operations that quiet the noise

End-to-end digital operations for a US real estate brokerage: a website built from the ground up, a stronger market presence for the principal, structured AI bot teams with clear governance, and disciplined CRM management — the systems that let the principal stay focused on clients.
  • WordPress
  • CRM
  • Website build
  • AI bot teams
  • Authority building
Read the story →

Featured Work

Websites, SEO and AI visibility for Danish clients

With Lytt Digital: building websites for Danish clients and running SEO and website operations across 10+ sites. The focus is visibility in both search and AI. That means clear site structure, schema, and content written so Google and AI assistants like ChatGPT can understand, trust and cite it, with quality control on every page.
  • Web design
  • WordPress
  • SEO
  • AI visibility
  • Schema
Read the story →

Other Noteworthy Background

Earlier chapter — still shapes how I work

Credential

BSI-trained in ISO 19650

Completed BIM training with BSI, the British Standards Institution, in 2024. The courses covered BIM fundamentals, ISO 19650 Part 2 on project delivery, and ISO 19650 Part 4 on information exchange. It's the international standard for managing information across a building's life, and it still shapes how I organise any system.

  • BSI
  • BIM Fundamentals
  • ISO 19650-2
  • ISO 19650-4

Research Publication

Influence of Alkali Treatment and Fiber Content on Mechanical Properties of Pineapple Leaf Fiber (PALF)-Reinforced Cement-Based Composites

Published in Materials Science Forum, Vol. 1005, pp. 65–75. I'm the lead author. The study tested pineapple leaf fiber, a low-cost and renewable material that's plentiful in the Philippines, as reinforcement for cement-based composites, using a full factorial design and ANOVA to measure how alkali treatment and fiber content affect strength.

ACC implementations

~15 Autodesk Construction Cloud projects at CIM Technologies — CDEs people could actually adopt.

  • ACC Docs
  • Takeoff
  • BIM Collaborate
  • Build

Autodesk enablement

Years of demos, training, and seminars for Revit, Civil 3D, and Robot — patience and clarity for adoption.

  • Revit
  • Civil 3D
  • Robot SA

Engineering roots

MS Civil Engineering (Structural), a BSCE, and structural steel design at Tritontek — where the discipline started.

  • STAAD.Pro
  • ISO 19650
  • ACI

Recommendations

Dawn has quickly become an essential part of my business, and I truly enjoy working with her. She always delivers, and always on time. She only needs to be shown how to do something once and consistently produces work of excellent quality. If you have the chance to work with her, consider yourself lucky.
Troels Lytt Jensen — Key Principal, Lytt Digital ApS
Cha possesses an exceptional skill set that includes managing my documents in Dotloop, overseeing my website, writing engaging blog articles, and managing my Google Ads. Her strong work ethic and attention to detail have freed me from the burden of technical tasks. I wholeheartedly recommend her.
Sander Scott — Full-Service Realtor, Net Real Estate, LLC
She approaches every task with dedication and a strong sense of responsibility, always giving her best in everything she does. Even during downtime, she doesn’t like being idle — she proactively looks for ways to contribute.
Doris Lim Choon — Business Development Manager, CIM Technologies, Inc
Cha was an excellent SEO writer for Pro English Writers, consistently producing high-quality, well-researched, and optimized content. Her professionalism and strong grasp of SEO principles made her a valuable part of our writing team.
James Young — CEO, Pro English Writers
What’s Next?

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Have a question or an opportunity to discuss? Send me a message and I’ll reply as soon as I can.

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